When you introduce a new product to the market place, you will normally meet
market resistance. This resistance may be based on old buying habits, skepticism towards
anything new, a learning curve that is slow and difficult as to product benefits, personality
traits such as leaders versus followers, or the product is simply not sold properly by
introducing sales people.
The saltwater aquarium market is a very conservative market, locked up in old buying habits and product lines that can be fifty years old or more. The market has been constantly bombarded with "new" products that have promised the world, but most of them did not deliver, so the aquarium owners are reluctant to give up old, safe products and habits.
So when we introduced our new and patented All Flo Freedom Filters to compete against wet-drys and other external filter systems, the market reacted with both skepticism and enthusiasm. Some thought it sounded too good to be true, others thought that this little box inside the tank couldn't possibly do what the much bulkier and larger wet-dry systems would do, but some embraced it immediately and are now among our retailers in more than thirty states. They liked it because it is small and compact, there's no plumbing, sits inside the tank and does more in one unit than a comparable wet-dry system, and at a lower price!
Remember the old tape wheels that developed into, and later became, the smaller cassettes, then the CD and now the iPods? Nobody believed even a few years ago that we could get so much music into such a small space!
Therefore, the best way to introduce the All Flo Freedom Filter to your customers is to read the Frequently Asked Questions and Answers that you will find here on our website. Combine that knowledge with the brochure and other sales materials we have given you, and the many testimonials you will find here, and then show the customer the product placed in a tank in your store. The product will add a new market segment to your business and simply sell itself, and you should be able to make good money being one of our retailers!
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